Who Is Buying Homes Right Now

Send us a text to chat now! Mortgage rates don’t just raise your borrowing costs, they change who even shows up to buy your flip. With the 30-year fixed around 7.28% and mortgage applications sliding for weeks, we’re watching the housing market split into two groups: buyers who depend on financing and buyers who bring cash or deep equity. If you build for the wrong group, the problem isn’t your staging or your photos, it’s your buyer mismatch and it can hit hardest in the fall and winter sell...