Connecting Product Outcomes to Business Strategy

In theory, every product should create real value for a group of people and the business. But in practice, that’s not always the case. Worse, it can be tricky to understand if and to what extent a product does achieve the desired business impact and help the company move forward. With AI causing an upsurge in new digital assets, it’s more important than ever to successfully connect products and business strategy and make smart investment decisions. This episode explains how to do it.