The Cold Call Opener That Books More Appointments (Ask Jeb)

What should you say on a cold call to book the appointment?

In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount takes a question from Ryan, a real estate agent in Brooklyn, New York, who prospects expired listings and FSBOs and wants to know how to structure his because statement to land more meetings.

Jeb’s advice is to get direct. An expired listing came off the market because it didn’t sell, so call it like it is, lead with the value you bring, and ask for the meeting with a specific time. When getting in front of the seller wins you the listing most of the time, the call has one job: book that meeting.

What You’ll Learn:

How to write a because statement that books appointments on cold callsWhy passive openers and permission-based questions invite objectionsHow to use the prospecting pyramid to organize your call listWhy FSBO prospecting is a relationship you nurture until the seller is readyWhy in-person meetings convert better than phone conversationsHow to ask for the appointment assumptively-

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