Episode 338: Retention Is Won Before The Renewal

Client retention is not a renewal-season activity. It is the result of the relationship an agency builds throughout the entire year. Mike Stromsoe explains why waiting until a policy is about to renew is already too late, and why the greatest value in an agency often sits inside the existing client base. He shares how proactive communication, account reviews, relationship-building touchpoints, and consistent value creation can strengthen loyalty long before price or coverage changes become pa...