She Hated the Cold. Then She Built a Business Around It | Laura Fullerton

<p>Laura Fullerton hated being cold.</p><p>Then she discovered thousands of people converting chest freezers into DIY ice baths because the product they wanted simply didn&#39;t exist.</p><p>That was her Screw It Just DO It moment.</p><p>Despite never having built hardware or software before, Laura decided:</p><p><strong>“I&#39;ve got to create it.”</strong></p><p>In this Founder Classic, we revisit Laura&#39;s journey building Munk and the reality behind turning an idea into a physical product.</p><p>We get into spotting genuine customer demand, building something you&#39;ve never built before, fundraising, why your network can become one of your greatest founder assets, relentless drive and the sacrifices people rarely see behind an early-stage business.</p><p><br></p><p>In this episode:</p><p>• How Laura spotted the opportunity behind Munk</p><p>• Why existing customer behaviour can reveal a market</p><p>• Building hardware and software for the first time</p><p>• The blood, sweat and tears behind getting into production</p><p>• Why fundraising became one of her hardest challenges</p><p>• Why Laura deliberately invests in her network</p><p>• What happens when you actually just go for it</p><p>• Developing the relentless drive to keep going</p><p>• What founder life really demands behind the scenes</p><p><br></p><p><strong>🎟️ Festival of Entrepreneurs | 3–4 November | NEC Birmingham</strong></p><p><br></p><p>Join me and thousands of founders and entrepreneurs for two days of ideas, connections and action.</p><p><br></p><p>Get your FREE ticket:</p><p>festivalofentrepreneurs.co.uk</p><p><br></p><p>#LauraFullerton #Munk #Entrepreneurship #FounderStory #Startups #BusinessIdeas #FemaleFounder #TakeAction #ScrewItJustDoIt #SIJDI</p>