He Got the Last Thing He Wanted. It Changed His Life | Jay Morton

<p>Jay Morton wanted Air Troop when he joined the SAS.</p><p>Instead, he was sent to Mountain Troop. It was the last posting he wanted and, at the time, he was gutted.</p><p>Looking back, that unwanted decision became one of the defining moments of his life. Mountain Troop introduced Jay to climbing, exploration and adventure, eventually taking him towards Everest and a life in the mountains. What felt like the wrong direction turned out to be the one he needed.</p><p>In this Founder Classic episode of Screw It Just DO It, I revisit my conversation with Jay about that sliding doors moment, the fear of unfulfilled potential, vulnerability and what happens when achievement stops giving you the answers you expected.</p><p>Jay also shares what he would tell someone who feels directionless: listen to what you actually want, get outside your comfort zone, make a decision and give yourself enough time to see where it leads.</p><p>His Screw It Just DO It moment comes down to something deceptively simple: stick to the decision. Stop obsessing over what you might have lost by choosing one path. Have some faith in what you want and crack on with it.</p><p><br></p><p><strong>Key Takeaways</strong></p><p>✦ Why getting Mountain Troop instead of Air Troop changed Jay’s life</p><p>✦ How an unwanted SAS posting led to his passion for mountains and exploration</p><p>✦ Why vulnerability became harder for Jay than physical challenges</p><p>✦ The danger of becoming directionless when you do not know what you want</p><p>✦ Why leaving your hometown and experiencing different cultures can change your perspective</p><p>✦ How sticking to a decision creates momentum</p><p>✦ Why your plan does not need to be complicated to give you direction</p><p><br></p><p>🎧 Subscribe to Screw It Just DO It for more conversations with founders, entrepreneurs and people who took the decision to stop waiting and act.</p><p><br></p><p>🎟️ Festival of Entrepreneurs, 3–4 November at NEC Birmingham</p><p>Join thousands of founders, business owners and leaders for two days of practical insight, honest conversations and connections that can move your business forward.</p>