
← Serve First, Sell Later Marketing17 sept. · 25 min
#141 The Long Game of Referrals: Are Committees, Teaching and Awards Worth Your Time?
#141 The Long Game of Referrals: Are Committees, Teaching and Awards Worth Your Time?
Send us Fan Mail Online marketing works — LinkedIn, Google, and AI visibility all matter. But think about the last time someone actually referred you a client. Chances are it didn't happen because of a post — it happened because you crossed paths with them in a room: a conference, a committee meeting, a case worked side by side. That kind of trust gets built in rooms, not feeds, and it's a side of growing a practice almost nobody talks about. In this episode, Sylvia Garibaldi covers fou...