Why Journey Mapping Is the EASY Part / Cecilie Kobbelgaard / #BTM26

<p>Tired of polished case studies that ignore the messy reality of driving organizational change? In this episode, Cecilie Kobbelgaard shares the unfiltered truth about embedding journey management inside Grundfos over the last four years.</p><p>
</p><p><strong>🎧 In This Episode:</strong></p><ul><li>The reality behind &quot;it sold itself&quot; success stories.</li></ul><ul><li>Why journey management is actually everything except journey mapping.</li></ul><ul><li>How a simple cup of tea became the ultimate adoption tool.</li></ul><ul><li>Real lessons from four years of trial and error at a 20,000 employee supertanker.</li></ul><p><br></p><p>Ready for more honest stories? Catch Cecilie&#39;s full talk at the upcoming Beyond the Map conference in London from November 9 to 11. Secure your spot today and come say hi to Marc in person!</p><p><br></p><p>Enjoy the conversation and keep making wiser decisions!
</p><p>Be well,</p><p>~ Marc</p><p><br></p><p>--- [ 1. GUIDE ] --- </p><p>00:00 Introduction</p><p>02:15 Meet Cecilie</p><p>05:00 Honest Truth</p><p>07:15 Hitting Reality</p><p>09:45 Grundfosifying</p><p>13:00 Stop Pretending</p><p>15:45 Key Takeaways</p><p>19:15 Driving Excellence</p><p>22:00 Outro</p><p><br></p><p> --- [ 2. LINKS ] --- </p><ul><li>LinkedIn - <a href="https://www.linkedin.com/in/ceciliekobbelgaard/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/ceciliekobbelgaard/</a></li></ul><ul><li>Beyond the Map Conference: <a href="beyondthemap.com" target="_blank" rel="ugc noopener noreferrer">beyondthemap.com</a></li></ul><ul><li>Get 25% off your ticket with code: <strong>SDS26</strong></li></ul><p><br></p><p> --- [ 3. CIRCLE ] --- </p><p>Join our private community for in-house service design professionals.</p><p><a href="https://servicedesignshow.com/circle" target="_blank" rel="ugc noopener noreferrer">⁠https://servicedesignshow.com/circle</a></p><p> </p><p>---[4. FIND THE SHOW ON] ---</p><ul><li>Youtube ~ <a href="https://go.servicedesignshow.com/btm26-cecilie-youtube" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/btm26-cecilie-youtube</a></li></ul><ul><li>Spotify ~ <a href="https://go.servicedesignshow.com/btm26-cecilie-spotify" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/btm26-cecilie-spotify</a></li></ul><ul><li>Apple ~ <a href="https://go.servicedesignshow.com/btm26-cecilie-apple" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesi