Give More, Be More: Jeff Lovecchio’s Blueprint to "Be Where Your Feet Are"

We sat down with Jeff Lovecchio to discuss the mindset that has shaped both his hockey career and his life: “Give More, Be More.”

From earning a spot in the Boston Bruins organization to building one of the most impactful player development programs in St. Louis, Jeff shares the lessons he’s learned through adversity, perseverance, and purpose.

Jeff opens up about battling injuries and concussions during his professional playing career, the decision to continue playing overseas, and the transition into life after hockey. He explains how those experiences ultimately led him to create GMT (Give More Training) and GMA, where he has now helped more than 3,400 athletes maximize their potential both on and off the ice.

A major focus of the conversation is Jeff’s powerful philosophy: “Be Where Your Feet Are.” He breaks down how staying fully present helped him navigate the highs and lows of professional hockey, grow successful businesses, and create meaningful relationships along the way.

We also dive into:

Why Jeff started his own training businessThe true meaning behind “Give More, Be More.”How presence impacts athletic development and leadershipLessons learned from professional hockey and entrepreneurshipBuilding culture and community through player developmentApplying the “Be Where Your Feet Are” mindset to everyday life

Whether you’re an athlete, coach, parent, or entrepreneur, this episode is packed with insight on growth, resilience, and maximizing your potential.

BioJeff Lovecchio grew up playing hockey in St. Louis during a time when the city was not considered a serious competitor by top hockey markets. Through hard work, dedication, and self-discipline, he earned a Division I scholarship at Western Michigan University. Lovecchio notes that he achieved this despite not having the most innate ability, instead making up for a lack of natural skill with total commitment to maximizing his potential.

After three years at Western Michigan, Lovecchio signed with the Boston Bruins. While he did not appear in a regular-season NHL game, he played seven pre-season games for the Bruins and was on their roster for the playoffs. He spent three years with the Bruins' AHL team before being traded to the Florida Panthers, where he played for their AHL affiliate for a season and a half. Due to sustaining multiple concussions, Lovecchio decided to move his career overseas for the sake of his longevity. Over the next six years, he played in top leagues across Italy, Norway