Your Product Is Great. So Why Isn’t It Selling? 5 Retail Mistakes Founders Make

Send us Fan Mail Getting your product onto a retail shelf is a huge milestone, but what happens when the product isn't selling once it gets there? In this solo episode of Shelf Talks, Roberta Townes, retail buyer and host of Shelf Talks Podcast, breaks down 5 reasons a great product may not be performing as expected in retail. From unclear packaging and pricing to weak marketing, poor shelf placement, and not understanding your retail metrics, Roberta shares the buyer perspective every produc...