10 Questions Every Founder Should Ask a Retail Buyer Before Saying Yes

Send us Fan Mail Getting your product onto a retail shelf is exciting, but getting the yes is only the beginning. In this episode of Shelf Talks, Roberta Townes shares 10 smart questions every product-based founder should ask a retail buyer when discussing a potential retail partnership. From understanding what success looks like and how your launch will be measured, to uncovering promotional opportunities, customer demographics, category resets, and what happens if your product doesn't perfo...