Farmville: patient zero of the micro-transactions plague | Sidebean

Farmville: patient zero of the micro-transactions plague

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When Facebook opened its platform for developers, back in 2009, Farmville leveraged the social platform and soon managed to amass more than 32 million daily players and about 90 million total.

The game is over now, but its legacy of monetization and addictive mechanics on video games is real. Like it or not, the video game industry has inherited a new business model from Zynga, the company behind Farmville.

Let's talk about Farmville's heritage to the video game industry in this episode of Company Forensics.

0:00 Farmville - Intro

1:28 Farmville - Social games for busy adults

4:37 Farmville - Milking video games

6:41 Farmville - Pay to win and gamble mechanics

Read the video transcription + sources: https://slidebean.com/blog/startups-farmville?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content