Kate's Take: Quick thoughts on Pinterest marketing #20 – The "Shoulds" of Marketing

In this episode of Kate's Take, I tackle a question I hear constantly: "I know I should be doing Pinterest, so why haven't I started?" It kicks off after a call with a conference organizer who admitted she'd been curious about Pinterest for years but never acted on it. That conversation is the jumping-off point for a bigger idea: business owners are surrounded by noise about what's "working" for everyone else, and it's easy to confuse someone else's success story with your own strategy. I bre...