Should Your Brand Have One LinkedIn Company Page or Multiple Pages in 2027?

Should your business have one LinkedIn Company Page or multiple Pages in 2027? More Pages can mean more complexity, diluted audiences and significantly more work for B2B marketing teams.

Michelle J Raymond explains when one LinkedIn Company Page is enough, when multiple Pages make strategic sense, and how to choose the right structure for your 2027 LinkedIn strategy.

Key moments in this episode -

00:00 The LinkedIn Company Page Circus

01:19 Why brands create multiple LinkedIn Company Pages

02:15 The hidden cost of multiple Company Pages

04:45 How multiple Pages dilute your LinkedIn presence

06:08 When one LinkedIn Company Page is enough

09:20 When multiple LinkedIn Company Pages make sense

11:55 Choosing the right LinkedIn Company Page structure

12:32 The LinkedIn Company Page test for 2027

ABOUT MICHELLE J RAYMONDMichelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.