LinkedIn Company Page Strategy 2027: What Needs to Change?

Is your LinkedIn Company Page strategy ready for 2027? LinkedIn has changed, buyer behaviour is shifting, and simply repeating what worked in 2026 won't be enough.

Key moments in this episode -

00:00 – LinkedIn Company Page Strategy for 2027

01:20 – What Is Your LinkedIn Company Page Actually Doing?

03:00 – AI Discovery and LinkedIn Company Pages in 2027

04:50 – Company Page + People: The Power of Two

06:00 – Why Rinse-and-Repeat LinkedIn Strategy Won’t Work

08:40 – LinkedIn Analytics and Metrics That Matter in 2027

12:00 – When to Audit Your LinkedIn Company Page Strategy

Learn more: https://b2bgrowthco.com/linkedin-company-page-audit-strategy/

ABOUT MICHELLE J RAYMONDMichelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.

With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.