#37 Taking “I Don’t Need a Man” to the Next Level: IVF, Solo Motherhood & Scaling to $70K Months

Sasha Eburne, a single mom and founder of the CEO Collective, shared her journey from a 25-year hospitality career to building a multi-six-figure remote business after being stood down during COVID. She described transitioning from virtual assistant work to creating CEO Collective to teach women how to scale businesses and duplicate her success. Sasha recounted deciding to have a child solo after fertility challenges, undergoing IVF, and becoming a certified breathwork practitioner who now trains others.

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In this episode of Spill the Tea, we share :

00:01:52 – 00:14:48 | Sasha’s background and transition into entrepreneurshipSasha described growing up in New South Wales and working in hospitality. She completed TAFE certificates and diplomas, worked in luxury hotels domestically and internationally, and spent 25 years in hospitality before COVID.COVID and maternity leave overlap led to redundancy; Sasha explored other roles (real estate) and side income (direct marketing). Exposure to a colleague who became a virtual assistant led her to investigate and then start VA work in May 2021.Within 24 hours of launching a simple website she secured her first client; within weeks she reached full-time hours and within six months scaled to a 15-person VA team and multi-six-figure revenue within two years.

00:14:48 – 00:26:43 | Motherhood and fertility journeyPersonal choice: Sasha planned for motherhood and, after fertility testing, was diagnosed with endometriosis and blocked tubes with low egg count.She pursued IVF, conceived on the first attempt, and chose an Australian donor based primarily on health criteria (cost and availability influenced the choice).The conversation highlighted courage and decisive action: Sasha’s decision to parent solo and the practical considerations (donor programs, cost, health prioritization).

00:26:43 – 00:34:11 | Business model evolution and programsInitial model: one-to-one VA services and ad-hoc coaching/mentoring for women starting remote businesses.Growth pain: Sasha hit capacity limits and revenue ceilings (~$8–10k/month at one point), prompting investment in coaching and NLP training.

00:34:11 – 00:41:59 | Identity, mindset, and nervous-system workSasha invested in NLP (master practitioner) and coaching to upskill as a coach and address limiting beliefs—this was pivotal to her transition and ability to scale.Breathwork: After attending We Breathe Success events,