
← Sports Marketing Machine Podcast30 juil. · 13 min
176- Where Fans Are Leaking Out(And Why It Happens in the Same Places Every Time) (Part 2 of 3)
176- Where Fans Are Leaking Out(And Why It Happens in the Same Places Every Time) (Part 2 of 3)
Send us Fan Mail Every team loses fans in the same three places — and most have no idea it's happening. In Part 2 of the Fan Journey series, Jeremy Neisser pinpoints the capture gap, the relevance gap, and the re-engagement gap: exactly where fans exit before they should and why the pattern repeats regardless of league, sport, or market size. You'll learn how these leaks compound season after season, and get a simple exercise to find your biggest one and start there. If you're spending market...