
← START29 sept. · 15 min
START: Sky Yang, CEO & Co-Founder, Imagine AI "Reverse engineer B2B growth, starting with LinkedIn.
Most companies ask what they should post on LinkedIn.
Sky Yang is focused on a more valuable question:
How does all that activity actually translate into growth?
At Imagine AI, his team is treating LinkedIn less like a content calendar and more like a measurable growth system.
They study how content performs, who it reaches, and how those interactions connect back to prospects and the deal cycle—then use that data to help companies make better decisions about what to say and who should say it.
It starts before a post is ever written.
Imagine AI works with companies to define their strategy, positioning, audience, differentiation, and KPIs. That becomes context the agent can use to create content grounded in what the company is actually trying to accomplish.
Then Sky looks at distribution differently.
A founder, company account, and growth leader each have their own network. Imagine AI uses that to help companies reach more of the people they actually want to reach instead of relying on a single account to carry the entire strategy.
And it doesn’t stop at engagement.
Imagine AI integrates with CRM data so teams can map content interactions to prospects and follow those touchpoints through different stages of the deal cycle. With enough data, the goal is to build a clearer picture of which content decisions are contributing to revenue.
His team has studied how LinkedIn engagement is distributed and is building around the parts companies can make more intelligent.