Taking the Friction Out of Wine | Los Cuernos Canned Wine Interview

<p>Did the wine industry push away a generation of drinkers by making wine too expensive, intimidating, and inconvenient?</p><p><br></p><p>This week, we sit down with Los Cuernos founders Zeke Blattler and Cory Assink to discuss why they believe wine has a consumer trial problem and how they plan to fix it. Their solution is premium California wine served in single portion cans and kegs, designed for places where quality wine is often missing.</p><p><br></p><p>We taste three wines from the Los Cuernos lineup: Sauvignon Blanc, Sparkling Rosé, and their flagship Petite Sirah based Red Blend. Along the way, we discuss stale restaurant pours, the value of nonvintage wine, the science behind canning, and why breweries, burger bars, golf courses, hotels, and outdoor venues could become the next frontier for wine.</p><p><br></p><p>Can canned wine break through the traditions holding the industry back, or will consumers struggle to look beyond the package?</p><p><br></p><p>Wines tasted:</p><p>Los Cuernos Sauvignon Blanc<br>Los Cuernos Sparkling Rosé<br>Los Cuernos Red Blend</p><p><br></p><p>Learn more about Los Cuernos through their Instagram, LinkedIn, and online store.</p><p>Website: <a href="https://loscuernos.com/" target="_blank" rel="noopener noreferer">https://loscuernos.com/</a></p><p>Online Store: <a href="https://loscuernos.com/shop/" target="_blank" rel="noopener noreferer">https://loscuernos.com/shop/</a></p><p>Instagram: <a href="https://www.instagram.com/loscuernoswine/" target="_blank" rel="noopener noreferer">https://www.instagram.com/loscuernoswine/</a></p><p><br></p><p>Support the show!</p><p><strong>Buy us a glass!</strong></p><p><strong></strong><a href="https://buymeacoffee.com/cheers3">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://buymeacoffee.com/cheers3⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>Connect with the show. We would love to hear from you!</p><p><strong>Stop Wasting Your Wine on Instagram</strong></p><p><a href="https://www.instagram.com/stopwastingyourwine/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stopwastingyourwine/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><strong>Stop Wasting Your Wine on YouTube</strong></p><p><a href="https://www.youtube.com/@StopWastingYourWine">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StopWastingYourWine⁠</a></p><p><br></p><p>Chapters 00:00 Did the Wine Industry Ruin Itself?<br>00:15 Introducing Los Cuernos<br>02:25 Why the Wines Are Nonv