EBS 30 | Location vs Timing

Episode 30 challenges the old property investing rule of “location, location, location” and argues that timing matters far more. Using decades of historical growth data across Sydney, Melbourne, Brisbane and Perth, Jeremy and Damien show how leadership repeatedly changes between markets, with some cities booming while others stagnate or even decline over the same period.

Over the long term, growth rates tend to converge, but over shorter periods the differences can be enormous and create major opportunity costs for investors who enter the wrong market at the wrong time.

The episode also explains why investors should continue reassessing their portfolios rather than assuming a good location will outperform forever. The takeaway is simple. A location is not permanently good or bad. What matters most is identifying where demand is exceeding supply now and getting the timing right.

Episode Highlights:

00:00 - Introduction

00:58 - Time levels out

02:49 - Major cities: 5-year growth race

04:35 - Major cities: Second 5-year growth race

05:00 - Major cities: Third 5-year growth race

06:33 - 2005-2010 changes

07:31 - 2010-2015 changes

08:09 - Summary: Every city