191 - Laryssa and Liz on Getting Your Website Holiday-Ready Before Q4

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #191! We're wrapping up our Q4 holiday planning series with the thing that often falls to the bottom of the to-do list - getting your website ready before you start driving holiday traffic to it. Laryssa and Liz walk through everything you need to check, update and have in place so your website is doing its job when it counts most.

In today's episode, Laryssa and Liz cover:

Why your website needs specific attention before the holidays - and what's different about holiday traffic

How to update your homepage to speak to holiday shoppers: imagery, featured products, giftable items and more

Why user-generated content and testimonials on your homepage can be especially powerful this time of year

Navigation: how to think about what to include, what to cut, and whether a gifting section makes sense for your brand

What to add to your product pages to make it easier for gift buyers to feel confident purchasing

How to present shipping cutoffs and deadlines in a way that creates urgency without being stressful

Why gift cards are worth adding to your site - especially for last-minute shoppers

What to do if you find a big problem on your website right before Q4

In the bonus segment for Insiders only, Laryssa and Liz share a holiday website audit checklist you can work through this week to make sure you're not leaving any sales on the table.