Superwomen with Rebecca Minkoff

← Superwomen with Rebecca Minkoff24 sept. · 36 min

Dr. Lara Devgan Had a Practice That Can't Scale. So She Built a Brand That Could.

Dr. Lara Devgan Had a Practice That Can't Scale. So She Built a Brand That Could.24 sept.36 min

Sometimes growth means being a beginner again.

Dr. Lara Devgan spent years becoming a renowned plastic surgeon, a certified expert in her field and trusted by many patients. Then she started a skincare company with no business experience. That meant learning FDA regulations, packaging, sourcing, marketing, and brand building from scratch.

In this episode of Superwomen, she shares the trade-offs that came with a major career pivot, the many small steps it took to make a big change, and why she’s always going to be a student no matter her success.

Lara’s journey and philosophy shows that success is rarely an uncomplicated, upwards trajectory, but rather a willingness to adapt, grow, and start over again and again.

Episode Guide:

(00:00) Meet Dr. Lara Devgan

(03:16) Her honest and nuanced approach to beauty

(05:52) Building a brand with zero business experience

(09:30) The cost of being the go-to person

(12:26) Staying calm under pressure

(14:26) Protecting young girls from impossible beauty standards

(18:29) The future of plastic surgery and skincare innovation