EP87: Black Friday Without the FOMO: 7 Sustainable Options for Service-Based Businesses

For eight years, I avoided Black Friday like I was allergic to it. Then last year I went all in with a brand new deal every single day, and the results were mediocre at best. In this solo episode, I walk you through seven sustainable ways to handle Black Friday as a service-based business owner, plus a bonus idea I wish I'd taken seriously a lot sooner. Some of these options involve selling, and one involves sitting the whole thing out. Every one of them starts with what your business and you...