Ep 246 | Africa Adds Value | Europe Buys Better Tea | ISO Sets Standards

Africa Pushes Value Over Volume | Europe Pays More for Better Tea | ISO Advances Tea Standards NEWSMAKER – Ksenia Hleap, Chief Operating Officer of AVPA in Paris

PLUS | Certification can tell a buyer how a tea was produced. But does it taste good?

Ksenia Hleap explains how independent sensory recognition can help producers distinguish their teas in the market. Later in the program, we discuss what the French palate rewards, why recognition matters for emerging origins, and how a tea can move from an anonymous commodity to a product with an identity. | Podlink signup: https://pod.link/1549975153

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