From Empty Seats to $200M+: How Dynamic Pricing Is Revolutionising Hospitality with Pan Koutlakis

What if discounting regularly was actually the secret to building a $200M+ hospitality empire? 

In this episode, I sit down with Pan Koutlakis, co-founder and CEO of EatClub, the tech platform powering dynamic pricing across thousands of restaurants. 

You'll learn how a subtle 5% pricing shift can double customer demand, why traditional menu pricing is flawed, and how to build a thriving two-sided marketplace. Mastering the real psychology of consumer behavior will show you how to drive massive volume without sacrificing your brand equity. 

Key moments:

00:00 - Why discounting doesn't kill your brand equity  

00:58 - This is how dynamic pricing fixes restaurant empty seats  

03:22 - Why airlines make billions from price changes and restaurants don't  

05:40 - The real reason price elasticity controls your restaurant volume  

08:10 - The widow seat theory that fills dead timeslots

11:35 - Why total bill discounts trigger higher spending than free food  

14:50 - The 35% discount rule that you need to know

17:15 - The way repeat diners become more profitable than full-paying guests