Can Vice Categories and Gambling Have Real Brand Purpose? | Jason Keehn, Accompany Creative, CEO & Founder

<p>In this episode, Jason Keehn, CEO &amp; Founder of Accompany Creative, breaks down how modern marketing leaders can unite authentic brand purpose with rigorous financial metrics to drive enterprise growth. </p><p>Recorded live at Advertising Week in New York City, this conversation offers an unvarnished look at how to satisfy CFO scrutiny without losing cultural resonance.</p><ul><li><p><strong>Measuring Purpose-Driven ROI:</strong> Tying consumer emotional connection and sustainability initiatives directly to conversion, loyalty, and bottom-line CFO metrics.</p></li><li><p><strong>Modernizing B2B Maker Stories:</strong> How massive co-ops like Land O&#39;Lakes and Nespresso replace tired stereotypes with tech-forward, human narratives.</p></li><li><p><strong>Stress-Testing Vice Categories:</strong> Evaluating whether gambling and nicotine brands can establish genuine protective boundaries and accountable safety models.</p></li><li><p><strong>The &quot;Out of Business&quot; Model:</strong> Exploring how brands like Hinge anchor their core proposition around helping users find meaningful connections and delete the app.</p></li></ul><p>Jason Keehn is the CEO and Founder of Accompany Creative, overseeing performance-minded purpose strategies for major corporations, founder-led businesses, and nonprofits.</p><p><br></p><p>Connect with the Guest &amp; Partners:</p><ul><li><p>Jason Keehn | CEO &amp; Founder, Accompany Creative: https://www.linkedin.com/in/jason-keehn-2910652/</p></li><li><p>Accompany Creative Website: <a href="https://www.accompanycreative.com/"><u>www.AccompanyCreative.com</u></a></p></li><li><p>Dylan Conroy LinkedIn:<a href="https://www.linkedin.com/in/dylanconroy/"><u>⁠⁠⁠⁠⁠ https://www.linkedin.com/in/dylanconroy/⁠⁠⁠⁠⁠</u></a></p></li><li><p>Strike Social:<a href="https://strikesocial.com/guaranteed-performance-marketing/"><u>⁠⁠⁠⁠⁠ https://strikesocial.com/guaranteed-performance-marketing/⁠⁠</u></a></p></li></ul><p></p>