Why Downloads Don't Matter in B2B Podcasting, with Dr. Jeremy Weisz

About this Episode

In this episode of the Agency Profit Podcast, Carson Pierce is joined by Dr. Jeremy Weisz, longtime podcaster and co-founder of Rise25, to explore how agencies can use podcasting as a relationship-building and business development tool rather than simply chasing downloads and subscribers. Drawing from nearly two decades of podcasting experience, Jeremy explains why the real value of a B2B podcast comes from intentionally connecting with potential clients, referral partners, strategic partners, and industry leaders while creating something valuable for them in return. Together, Carson and Jeremy unpack how to choose the right guests, build social proof, create conversations people are proud to share, and turn interviews into opportunities for learning and stronger relationships. From Jeremy’s Dream 200 approach to his five-step framework for generating ROI from a podcast, this episode offers agency leaders a practical way to rethink podcasting as a system for building meaningful relationships that can support long-term business growth.