Braze CTO Jon Hyman on where marketing judgment sits when AI runs the campaign

Jon Hyman, Co-Founder & CTO of Braze, joins Greg Kihlström live at Braze Forge 2026 in Las Vegas on what's left for marketers when AI handles experimentation, verification, and execution.

Recorded at the Fontainebleau Las Vegas, the conversation gets into where the line sits between what AI decides on its own and what still needs a person.

1:1 decisioning needs guardrails, not just more tests. Decisioning Studio Go moves teams beyond A/B testing toward continuous 1:1 optimization. Hyman on how brands keep thousands of automated decisions aligned with one set of priorities.

Quality assurance becomes an automated control. Agentic Standards targets the operational risk that comes with moving faster, which raises the question of who defines the standard the system checks against.

The platform goes headless. Operator Connect brings Braze into ChatGPT and Microsoft Copilot, and Conversational Agents extend two-way engagement to WhatsApp and SMS. Hyman on where governance lives when the work happens outside the platform.

About Jon Hyman

Jon Hyman is the Chief Technology Officer and Cofounder of Braze, and has been at the direct forefront of the company’s growth in the last 15 years, more recently leading the engineering organization through a rapid transformation in how it builds software with AI. He’s become an influential, practitioner-level voice on what it actually takes to move an established engineering organization, not an early-stage startup, into the agentic era.

Jon Hyman on LinkedIn: https://www.linkedin.com/in/jon-hyman/

---------- Resources ----------

Braze: https://www.braze.com

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