How to Turn Podcast Guesting Into Revenue, with Kimberly Spencer

Getting booked on podcasts and still waiting for it to turn into clients? This episode is for the business owner who has done the interviews, the features, and the summits, and wants that visibility to actually convert. Kimberly Spencer shares how she turned guest podcasting into more than a quarter of a million dollars in new business, and what it takes to give visibility somewhere to flow.

Kimberly Spencer is a Subconscious Success and Visibility Strategist, international TEDx speaker, founder of Crown Yourself, CEO of Communication Queens, and #1 bestselling author of Make Every Podcast Want You, winner of the BIBA Literary Award for Best "How-To" Book of 2025. She was awarded Best Business Mindset Coach of 2026, and her work has been featured on 300+ podcasts and in Forbes, Entrepreneur, CNBC, and Netflix. She is also one of Amanda's best friends, and Amanda calls her book a masterclass in marketing. Together they talk about visibility as the upstream to cash flow, how to be the guest every host wants back, and the structure that turns a brand into revenue.

In this episode, you will learn:

🌊 How to treat visibility as the upstream to revenue, cash flow, and profit

🎙️ What respectful podcast guests do differently, and the visibility one-night stand to avoid

🔁 The one to three ratio for stretching every opportunity farther

📊 The call to action and measurement that make podcast guesting convert

👑 The business as king and the brand as queen, and the reason both are needed for money to flow

🔍 How success leaves clues about the strategy that fits you

CHAPTERS

00:00 Meet Kimberly Spencer

02:58 How Kimberly has it all without doing it all