Inside the Rise of Brand Media Companies

<p><strong>Nike is losing China, Gap is building a boy band, and Madonna&#39;s VMA moment has the hosts split.</strong></p><p>This week on <em>Art of the Brand</em>, we break down the brand moves everyone&#39;s talking about, and what marketers and founders can learn from them.</p><p>We cover Nike&#39;s slide in China while Alo opens a pop-up in Shanghai. We look at what a Quebec duo in alien costumes teaches about standing out, whether Madonna&#39;s VMA performance was brand strategy or brand damage, and why Scarlett Johansson&#39;s skincare line, The Outside, shut down. We also dig into what&#39;s really behind Crystal Head Vodka&#39;s troubles and how Gap is turning into a media company.</p><p>Plus smart campaigns from Visit Sweden, Jeep, Calvin Klein x Jungkook, and Skims, and a Brand Court verdict on Laughing Cow and Twisted Tea.</p><p>We say what other people are scared to say, so your business can thrive and you can understand marketing better.</p><p>This episode is supported by Bare Protein, the cleanest beef isolate protein powder on the market. Use code ARTOFTHEBRAND at checkout for a discount: www.bare-protein.com.</p><p>New episodes every week. Follow the show so you don&#39;t miss one.</p><p><br></p>