Ep 109 What Happened When I Doubled My Rates

In 2020, I doubled my rates — and then doubled my client load. That year, I roughly tripled my income.

I was terrified it wouldn't work. I almost talked myself out of it. But it turned out to be one of the best business decisions I've ever made.

In this episode, I'm sharing the full story — what led to the decision, what I actually did, why it worked, and what you should consider before raising your own rates. This isn't about arbitrary price increases or "just believing in yourself." It's about aligning your pricing with your value and building a business that's actually sustainable.

In this episode, I cover:

The backstory: why my rates had barely moved in nine years

What I actually did: the rebrand, the new offers, the podcast, the price increase

What happened: doubling clients, tripling income, fully booked for the first time

Why higher prices often lead to more clients, not fewer

What this isn't: I'm not telling you to double your rates tomorrow

Five things to consider before raising your rates

Why your rates should go up over time — and what happens if they don't

The hidden cost of undercharging