Retail Media Goes In-Store: Reinventing the Physical Shopping Experience (James Hay, CEO of Barrows Connected Store)

<p>You’ve had a front row seat from Mars and L’Oréal to now leading Barrows Connected Store what were the key moments that really shaped your career and point of view?</p><p>You’ve said stores are becoming high performance media channels but most in store experiences still feel cluttered and ineffective. Are retailers getting this fundamentally wrong today?</p><p>Was there a specific moment when you saw the convergence of digital media and physical retail and realized this was the space to build in?</p><p>As you scale Barrows globally how do you balance technology creativity and commercial impact without losing the shopper experience?</p><p>Looking ahead what excites you most about where in store and retail media is headed over the next few years?</p><p> </p>