Greenlane – Why Chain Revenue Is Mostly a Meme

Jason Hitchcock is CEO of Greenlane Holdings (Nasdaq: GNLN), the only US-listed vehicle purpose-built to hold BERA, the native token of the Berachain network, and to put that treasury to work inside the chain's Proof of Liquidity economy. Before taking the job in February he spent fifteen years on the business side of technology startups — a venture studio that sold an app to Amazon, a stint at Twitch, then a liquid token fund launched off the back of a DeFi Summer obsession — and most recently ran business development at thirdweb, where he built out chain infrastructure partnerships across more than 150 networks.

Why you should listen

Greenlane's origin story was as a cannabis accessories distributor that rode the boom and the bust of that industry before the Berachain Foundation went looking for a public-market proxy for a token with no ETF and no ETP. A $110.7 million private placement led by Polychain Capital — half cash and stablecoins, half BERA — brought in a new board, new management and eventually Jason himself. The legacy business survives as an asset-light drop-shipping operation that helps cover overhead. Everything else points at one asset. Greenlane held roughly 77.7 million BERA at the end of the first quarter, close to a third of circulating supply, and grew BERA-per-share about 44 percent over three months while booking an $18.4 million net loss on fair-value markdowns. That combination — accumulating fast while the mark-to-market bleeds — is the whole digital asset treasury trade in miniature.

The argument underneath is more interesting than the balance sheet. Jason's view is that "chain revenue" as the industry reports it is largely a fiction: what those league tables measure is gas burned, money that is destroyed rather than routed to anyone. Berachain inverts the model. Rather than paying the security budget entirely to validators, a large share of emissions is directed to the businesses building on the chain, which use it for customer acquisition and financing, and which bid for those emissions in a validator marketplace — fifty or seventy cents on the dollar for incentives that will grow their protocol. That bid is the revenue, and it flows back to token holders with a claim on it. Protocols like Kodiak, the dominant DEX on the network, and lending market Dolomite are the practical expression of it. Greenlane doesn't just hold the asset; it runs validators, stakes into Proof of Liquidity, and lends its stablecoins into DeFi an