692 - Measuring Thought Leadership in Revenue

<p>In this Daily Hint, Jens Heitland reflects on how we measure thought leadership and why lasting programs connect to relationships and revenue. When costs come under pressure, visibility-only activity is often the first to go. When thought leadership is designed as a business system, it tends to grow with the company and its profit over time.</p><p><br></p><p><strong>Highlights:</strong></p><p>00:00 Revenue First Metrics</p><p>00:16 Relationships Drive Results</p><p>00:29 Why Marketing Fails</p><p>00:40 Cost Cutting Reality</p><p>00:49 Build a Growth Engine</p><p>01:03 Make It Sustainable</p><p><br><strong>Links:</strong></p><p><a href="https://www.jensheitland.com/links"><strong>https://www.jensheitland.com/links</strong></a></p><p><br></p><p><br></p>