690 - Who Owns the CEO Podcast

<p>A CEO podcast carries the leader’s voice, yet the company builds and funds it. Jens Heitland reflects on the ownership question marketing teams keep returning to, and why the podcasts that last are designed from the start with handovers between hosts.</p><p><br></p><p><strong>Highlights:</strong></p><p>00:00 Content Ownership Debate</p><p>00:10 Personal vs Company Hosting</p><p>00:24 Planning for Host Changes</p><p>00:40 Long Term Podcast Commitment</p><p>00:55 Built In Handover Strategy</p><p>01:25 Key Takeaway</p><p><br><strong>Links:</strong></p><p><a href="https://www.jensheitland.com/links"><strong>https://www.jensheitland.com/links</strong></a></p><p><br></p>