You Don't Build a Business, You Build People with Tom Ziglar

Host George Wright III interviews Tom Ziglar, CEO of Ziglar Inc., who outlines a five-step “Intentional Coaching Conversation” for weekly one-on-ones: define what success looks like, uncover why it matters, identify performance opportunities (attitude, effort, skill), co-create the employee’s plan, and establish the “heartbeat of accountability” through regular check-ins. Tom explains why one-time training doesn’t stick and shares an example showing how coaching clarifies expectations, supports different personalities, and develops people to take leaders’ places.

00:00 Founder Trap Bottlenecks

02:29 ICC Five Steps Overview

03:35 Step One Define Success

04:37 Step Two Find the Why

05:46 Step Three Attitude Effort Skill

07:31 Step Four Co Create Plan

09:14 Step Five Accountability Rhythm

13:19 Build People Not Business

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George Wright III

“It’s Never Too Late to Start Living the Life You Were Meant to Live”