#1150 - How to name your business so buyers instantly get what you do

<p>If you&#39;re always explaining what your business does, the problem might be the name.</p><p><br></p><p>𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂&#39;𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: why vague names cost you sales, how to build a name around the problem you solve, and why fewer words and fewer syllables win.</p><p><br></p><p>Lots of businesses, products and services are named after something the owner likes or something that means a lot internally. That feels good. But buyers don&#39;t get it. So the seller ends up explaining, over and over, and competitors with clearer names win the easy deals.</p><p><br></p><p>James shares his mantra: name it, don&#39;t explain it. He walks through a real client in the office fit out space, where a vague name was swapped for a two word portmanteau built from the problem they solve. Hear the name, get the business. That&#39;s the goal.</p><p><br></p><p>𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱</p><p>How to name a business</p><p>Product naming for sales</p><p>Service naming that sells</p><p>Clear sales messaging</p><p>Why buyers don&#39;t understand what you do</p><p>Explanatory brand names</p><p>Portmanteau business names</p><p>Competitive advantage in sales</p><p>B2B sales messaging</p><p><br></p><p>This is episode 1150 of the Daily Sales Message podcast.</p><p>Hit follow so you never miss an episode.</p><p>.</p><p>𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀</p><p>LinkedIn → https://www.linkedin.com/in/jamesnewelluk/</p><p>.</p><p>📩 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗲</p><p>Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.</p><p>Most deals are lost in explanation, not negotiation.</p><p>.</p><p>𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽)</p><p>https://www.practicalsalestraining.com</p><p>.</p><p>𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴</p><p>https://www.clearsalesmessage.com</p><p>.</p><p>Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.</p>