“Stop Doing The Memes” — What Actually Works for Dealers on Social Media | Charlie Czerniawski, Car Sales Manager at Sansone Toyota

<p>Charlie Czerniawski, better known as Emcee Charlie, has spent more than two decades in automotive retail and built a significant following across Instagram and TikTok.</p><p>But this conversation is much bigger than follower counts.</p><p>Charlie explains how salespeople can use social media to become known in their market before a customer ever walks into the dealership. That familiarity changes the interaction. Customers start asking for specific people. Trust begins earlier. And the salesperson starts building demand around their own name instead of depending entirely on random floor traffic.</p><p>Charlie shares some practical tips, including what he would do differently if he had to start all over again today.</p><p>You can find Charlie on Instagram and TikTok as Emcee Charlie.</p><p>Michael&#39;s takeaway: stop posting for attention and start posting proof. Your name is the thing that gets a customer through the door before price ever comes up.</p><p><strong>Timestamps</strong></p><p>(00:00) Why People Need To Know You</p><p>(00:35) Starting From Zero Online</p><p>(01:08) Quick Show Support Break</p><p>(02:35) How Charlie Got Into Car Sales</p><p>(06:36) Why He Reinvented His Content</p><p>(09:12) Sell Yourself Before The Car</p><p>(12:03) How To Build Repeat Customers</p><p>(18:00) Surviving The Chaos Of Retail</p><p>(20:19) What He’d Do Starting From Zero</p><p>(24:46) You Don’t Need 50K Views</p><p>(28:55) Become The Person Buyers Know</p><p>(32:53) Match The Buyer To The Person</p><p>(34:34) Connect With Emcee Charlie</p><p>(35:31) Final Takeaway</p>