Direct Mail, ChatGPT Ads & Google: What's Actually Working in Dental Marketing Right Now

ChatGPT just rolled out ads for small businesses, and dentists are already testing it, often with no idea what they're doing.

In this episode, Scott Leune sits down with Bill Donato, founder of DentalMarketing.com, to break down what's actually working in dental marketing right now: ChatGPT ads, Google Ads, AI-powered SEO, and a channel most dentists have written off as outdated: direct mail.

Bill has spent over a decade running marketing for dental practices across the U.S. and Canada, and he pulls back the curtain on where new opportunity actually lives versus where dentists are wasting budget.

In this episode, you'll learn:

Why ChatGPT ads are in their "early Google Ads" phase right now, and what that means for cost per click while the window is openThe tracking problem almost no one is talking about: why your ChatGPT campaign might show zero conversions when it's actually workingWhat a "conversion event" really is, and why setting it up correctly matters more than your ad copy or budgetWhy direct mail is quietly outperforming digital ads on a cost basis: one mail piece can cost the same as a single Google click, but reach 20 householdsThe "new mover" mail strategy top practices use to reach families before they've even started searching for a dentistWhy mailers boost your SEO and Google rankings, even when the recipient never callsHow to build a marketing strategy that layers AI-enabled SEO, Google Ads, direct mail, and ChatGPT ads instead of betting everything on one channelWhat to do differently if you're opening a new practice versus scaling an existing one, including why marketing should start 3-6 months before your doors open

Whether you're evaluating a new marketing channel or auditing whether your current one is actually delivering, this episode gives you a clear, practical framework for where to invest next.

Connect with Bill Donato:

Website: dentalmarketing.com (free marketing analysis available)

Email: bill@dentalmarketing.com

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