Should I Hire, Use an Agency, or Go Fractional? The Real Costs Compared

There’s a moment almost every growing business owner hits. The marketing’s working well enough that you can’t keep doing it all yourself. But you’re not ready to commit $250,000 a year to a full-time senior hire.

So you sit in that gap wondering: hire someone? Use an agency? A freelancer? Just add more AI tools?

In this episode Leanne Cohens of Marketing Leap walks through all five options with real Australian pricing and honest trade-offs, including where AI agents genuinely help and where they quietly make things worse. No bias, no favourite, just the one question that makes the decision obvious: where is your business right now?