How to Protect Your Business Name With a Trademark

Protecting your business name starts with understanding trademark rights, registration, and the risks of building a brand without proper legal clearance. Trademark attorney Natalie Nguyen, founder of Pro Legal, joins John Jantsch to explain why forming an LLC or securing a domain doesn't guarantee trademark protection, how to research a business name before launching, and why a trademark strategy should support your long-term business goals. From USPTO searches and trademark registration to infringement and enforcement, discover what entrepreneurs and small business owners should know to protect their brand and avoid expensive legal disputes.

00:00 What Happens When Your Brand Name Is Taken

05:04 Why an LLC and Domain Don't Protect Your Name

06:04 How to Search for Trademark Conflicts

08:11 How to Protect a Brand You Already Launched

11:20 The Risks of Cheap Trademark Filing Services

16:03 How Trademark Use and Ownership Are Proven

18:06 TM vs. ® and Protecting Your Trademark

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