Episode 142 - The Most Important Part of Your Website

Selling season is almost here, and up to 70% of athletes look for a coach between September and February. That means most of your future athletes are about to start searching. Some of them already know your name. But a lot of them don't, yet. They're the lurkers. The quiet Googlers. The ones who find you on Instagram, or through a friend, or (yes, this is happening now) through ChatGPT. So when a total stranger lands on your website, what happens next? In this episode, I'm sharing the one thi...