Mick Todd Helps Entrepreneurs Own Their Success Through Coaching

Host Brent Peterson sits down with Mick Todd, founder and chairman of 2B Limitless, a coaching, executive training, and experience company operating across 40 countries. The conversation covers the philosophy behind effective coaching, the difference between advising and asking great questions, and why ownership of change matters more than any piece of advice a coach can offer. For any entrepreneur wondering whether coaching is worth the investment, this episode delivers a straightforward and compelling case.

Key Takeaways

Coaching is about ownership, not advice. When a coach tells someone what to do, the coach owns the outcome. Great questions give the entrepreneur ownership of their own change.The drama triangle is real. Wherever you enter the drama triangle, everyone ends up a victim. Coaches who advise rather than challenge pull themselves into that drama.Readiness matters. According to Mick, 40% of coaching effectiveness comes from how ready the client is to change. Combined with the quality of the coaching relationship (30%) and placebo (15%), the client controls 85% of the outcome.Mindset beats age every time. Older entrepreneurs tend to have the mental agility and growth mindset needed for coaching. Fixed mindsets, regardless of age, present the bigger challenge.Meetings need to matter. Rambling meetings without outcomes or follow-up actions create anxiety and waste far more than just the time spent in the room.Coaching is an investment, not a cost. The best investment any entrepreneur can make is an investment in the best version of themselves.

Episode Summary

Mick opens the conversation by sharing how he landed in Dubai 23 years ago, drawn by short queues and big opportunity. He describes the city's business culture as fast-paced, multicultural, and hungry for different and better approaches.

The conversation shifts to the philosophy behind coaching. Mick is direct about his approach. "If I come and tell you what to do, who owns it? Well, I do," he explains. His method centers on asking questions that open up space for entrepreneurs to think differently about what they already know. Having logged over 25,000 hours of coaching, Mick has seen firsthand that taking ownership away from people simply does not work.

Brent raises the tension between coaching and advising, drawing on his own EO experience. Mick responds with a breakdown of coaching effectiveness, noting that readiness, relationship quality, tools, and belief all factor in. He has ev