Is AI Actually Making Your Agency More Profitable?

Is AI actually making your agency more profitable, or is it simply adding more tools, processes and experimentation? In this episode of The Fractional CFO Show, Adam Cooper is joined by Emily Hatton, Founder of AI in Agencies, to explore how agency founders and finance leaders can approach artificial intelligence in a more practical, structured and commercially focused way. Emily has spent years working in agency operations, including helping to scale a digital marketing agency before moving ...