E058 - Cash Flow Data at The Marketing Stage - How Engine by Gen & Prism Data Are Helping Marketers Unlock Cash Flow Underwriting

Today we sit with James Brandon, Head Of Product at Prism Data and David Friermor, Director Of Product Management at Engine by Gen.

Together, they share their newly announced product partnership that helps lenders access cash flow underwriting data at the marketing stage.

If you were at The Affiliate Marketing Summit for Lenders and Publishers in SF on September 23rd, 2026, you heard the announcement live.

In today's episode, you'll get an inside look at how it works from the leaders who built it.