
← The Freight Coach Podcast6 oct. · 32 min
1552. #TFCP - Hiring High-Performing Freight & 3PL Sales Talent!
Tired of making the wrong hires in your freight brokerage? What does it take to build a winning team and scale your transportation business from the ground up?
Adrian Chapman from Cover 3 Consulting shares the hard truths of freight recruiting, talent development, and what it genuinely takes to be a successful founder in today's competitive market!
We break down the stark differences between true sales "hunters" who build a book of business from scratch and "maintainers" who simply manage existing accounts, emphasizing why realistic expectations, consistent discipline, and a "self-employed mindset" are mandatory for long-term success.
If you want to start taking extreme ownership of your business growth, sales strategy, and hiring processes, tune in to hear exactly how to spot purebred talent and develop a talent pipeline that actually works!
About Adrian Chapman
Adrian is the founder and CEO of Cover 3 Consulting, a recruiting firm that focuses on the transportation and logistics industry since 2019. He also is the founder and host of the "Recruiting Stories" podcast which has interviewed leaders around the country about how recruiting has impacted their journey.
An athlete his whole life, Adrian Chapman learned the value of recruiting early. Adrian was a college football and track athlete graduating from Minnesota State University and had a chance to compete with the United States Bobsled team's developmental squad. Competing with world class athletes taught him that it takes more not just passion to win at a high level, but unparalleled talent.
With 10 years of experience recruiting and a lifetime of competing, Adrian's goal is to help transportation organizations build championship teams for a higher purpose.
Connect with Adrian
Website: https://cov3consulting.com/ LinkedIn: https://www.linkedin.com/in/achaps/
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