The Follower Count Myth: How One Resort Went From $30K To $300K A Month In Direct Bookings | Dustin Baker E96

Dustin Baker runs Hidden Gem Media, a performance marketing agency built to pull hospitality brands off the OTAs and onto direct bookings. By his account, one client resort went from roughly thirty thousand dollars a month in direct bookings to somewhere between two and three hundred thousand. His explanation for that jump has almost nothing to do with follower count. In this episode, Michael Russell and Dustin work through the difference between search traffic and discovery traffic, and why ...