#450 - Are You Struggling, or Is Everyone? The Question Every Dealer Should Be Asking

<p>In this episode of the Independent Dealer Podcast, Jeff Watson and Luke Godwin make an announcement they have been working toward for years — they are now investors in Auto Analytix, a business intelligence platform built specifically for independent and buy here pay here dealers. Jeff and Luke are joined by Martin Gutierrez, the founder, and Kaleb Bryan, a fellow dealer turned partner, for a conversation about why they believed in this product enough to put their own money in it, what the platform actually does that a DMS, a spreadsheet, and an AI tool cannot, and why knowing your numbers in real time is the difference between a dealership that survives a hard market and one that does not.</p><p><br></p><p>What You&#39;ll Learn:</p><p><br></p><p>Why Jeff and Luke invested in Auto Analytix — and what made this the first product in five years of podcasting they felt strongly enough about to put their own money behind</p><p>How Auto Analytix connects directly to your DMS — IDMS, AMS, Dealer Center, Emotive, Wayne Reeves, Fraser, Omnic, and more — and pulls your data automatically so you are never fat-fingering numbers from one screen into another</p><p>Why the composite report and the 20 group model have a data accuracy problem — and how Auto Analytix solves it by standardizing every metric across every dealer on the platform so benchmarks are actually apples to apples</p><p>How the dealer ranking system lets you see exactly where your charge-offs, average down, ACV, and gross stack up against your peers — anonymously, accurately, and in real time instead of three months after the quarter ended</p><p>Why Caleb discovered his break-even calculation had been wrong for years — and how Auto Analytix caught the missing component the same week he onboarded</p><p>How the platform is being used as a fraud prevention tool — running DMS collections data against Blytz payment data to prove what was actually collected — and why that capability could bring more capital and more lender confidence back into the buy here pay here space</p><p><br></p><p>What the first 25 dealers who sign up through the podcast link will get completely free — and what $299 to $399 a month looks like compared to what you are currently spending on tokens just to dump reports into an AI</p><p>If you are a buy here pay here or independent dealer who has been told to know your numbers for years and still cannot see them clearly without a spreadsheet, a manual pull, and a half-day of data entry