The Startup World Ignored Elders. She Didn’t | Arasi Arul

She watched 140 million senior citizens become invisible overnight. During the COVID-19 lockdowns, Arasi noticed a quiet crisis hiding in plain sight: elderly people struggling with everyday tasks while their families lived far away. This observation sparked the creation of 60 Plus, an elder-care platform that supported nearly 50,000 seniors across India over six and a half years. In this episode, Arasi opens up about building a deeply human business from the ground up, her journey into angel investing, and how leaning into AI transformed her company. She talks about the reality and emotional cost of elder care. The power of personal branding and LinkedIn. The “error book” Arasi has kept throughout her entrepreneurial journey. Why cultural fit changed Arasi's approach to hiring. And much more