Why Are Indians Shopping for Things They’ll Never Buy? Purvansh Parmar, Co-founder of Food Never Comes

What happens when you turn one of the most common dopamine loops—ordering food out of boredom—into a website? I sit down with Purvansh Parmar, a 26-year-old software engineer and entrepreneur from Udaipur, to unpack the story behind Food Never Comes, a website designed to make people more aware of the habits and dopamine loops surrounding online food ordering. Built by two 26-year-old software developers - Purvansh Parmar and Anshul Sharma - from Udaipur in India's northern state of Rajasthan, FoodNeverComes says it has attracted more than 2.7m visitors since its launch in June. It now offers 22 kitchens, 327 dishes and 319 real recipes, complete with fake prices, a simulated checkout and a fictional delivery experience. Purvansh explains how personal experiences, self-help books, and an idea discovered through social media led to a project that grew to millions of visits and around 200,000 active users. Lessons from launching products. Good dopamine V bad Dopamine. Vibe Coding (good v bad) & Building in Public! And much more!